Built to Last: Successful Habits of Visionary Companies


The classic that inspired a generation of thinkers about the innovation economy, and how visionary companies that make a difference. A serious study of innovative visionary companies on a structured basis.

Read this if: You want to learn how to build and scale a large innovative company in a structured way.

Avoid this if: You want trendy research. This is solid -- a classic.

Author(s): Jim Collins, Jerry Porras

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