So do you want to learn how your ideas can go viral? How do ideas like yours seize the popular imagination? Read this book by master marketer Seth Godin to blow your mind (Kaboom!) and change the way you communicate ideas forever!
Read this if: You are wanting to creat a viral sensation of a product, service or business or even an 'idea' by differentiation and vitality principles.
Avoid this if: You want 4Ps standard marketing foundation. If you can't cope with stellar growth or your product is a commodity.
Author(s): Seth Godin